Video Education: The Game-Changer for Patient Satisfaction

Healthcare is a constantly changing field, especially in the last few years. When looking for ways to improve patient care, and keep patients coming back to your practice, the importance of education, engagement, and satisfaction can't be overstated. These pillars can influence everything from repeat business and word-of-mouth referrals to the quality of your consultations and conversions to premium services.  

Patient education offers a unique and critical way to bridge the gap between patient knowledge and practice excellence. But what are the best ways to engage with your patients? Let's take a look at how video education delivered at the right time can transform your practice and your profitability. 

What Is the Key to Patient Satisfaction?

A recent report from Salesforce shared that an overwhelming 94% of consumers are more likely to make another purchase following a positive experience. This isn't just true for retail or sales. A positive patient experience fosters loyalty and referrals in the medical field. Forbes reports that a satisfied patient is four times more likely to recommend your services. 

But how can you boost patient satisfaction? A significant gap exists in patient education. A 2023 survey revealed that 32% of patients did not receive educational content from their providers, and 66% of patients had unanswered questions post-encounter. What's even more critical, 94% of these patients would welcome and use educational information if available. The overwhelming number of patients are asking for education to help them make better decisions about their healthcare. 

We've seen how education and information, specifically in video content, have influenced decision-making for consumers. According to a recent study, video content influences 82% of purchasing decisions. It also improves how much of the information is retained. With video content, an astounding 95% of the message is retained compared to a mere 10% for text-based information. Even recent medical journals are showcasing how well-informed patients are more likely to trust and feel satisfied with their healthcare. Integrating video education into patient engagement strategies becomes a no-brainer.

Clarity Technologies Revolutionary Approach

Clarity Technologies innovative solution propels your practice forward by addressing these educational gaps. Our technology sends targeted video content to the patient's phone at the time when they need the information the most. And these aren't the soul-less videos you'd find on WebMD. The high production value content ensures the information is delivered in a meaningful, medically accurate way. Each video journey is designed to walk alongside a patient during their decision-making process, helping them get from inquiry to procedure with confidence. 

These automated video journeys delivered via text messaging can get up to a 98% open rate. The carefully curated journeys provide crucial information about treatments and procedures, featuring expert hosts, patient stories, educational content, testimonials, and personalized messaging, all of which contribute to a more informed, satisfied patient.

Evaluating Your Patient Engagement Strategy

To determine the effectiveness of your patient engagement approach, consider these factors:  

1. Patient Understanding: Are patients fully grasping their treatment plans? Do they understand the risks, outcomes, and recovery expectations?
2. Engagement Metrics: What is the current level of interaction with your educational materials? Do they engage with your email, phone, or printed materials?
3. Technology Integration: How well does your patient education system incorporate new technologies? Is it easy to access for patients?
4. Customization and Personalization: Can you tailor educational content for individual patient needs? 
5. Outcomes Tracking: How effectively are you measuring the impact of your educational strategies on patient outcomes?
6. Patient Compliance: Has there been an improvement in patient adherence to treatment plans due to your educational strategies?
7. Accessibility and Reach: Are your educational materials easily accessible to all patients, including those with disabilities or limited tech skills?
8. Cost-Effectiveness: Is your patient engagement strategy financially sustainable?

How'd you measure up? Do you see any gaps in your current plan? 

Increase Your Conversion Rates

Happier, more confident patients can directly influence your bottom line with the number of referrals and the amount of repeat patients. But what about conversions on premium treatments or services where patients have out-of-pocket costs? For example, premium IOL for cataract surgery, inquiries for LASIK from new patients, or eyelid surgery when injections aren't giving the desired results. 

When delivered at the right time with the right information, these video journeys have been proven to increase conversions to a premium upgrade. Here are some statistics from ophthalmology practices that have been using the cataract video series to educate patients. 

Take Your Practice to the Next Level

Integrating video education into your patient engagement strategy is not just beneficial; it's essential for fostering patient trust, satisfaction, and loyalty. As the medical industry grows, whether it's ocular, wellness, aesthetics, or even dental, practices that prioritize informed, engaged, and satisfied patients will not just stand out, but thrive. Clarity Technologies video education solution is here to ensure your practice isn’t just part of the conversation, but leading it.  

If you're ready to explore the video journeys, and learn what makes them such a powerful addition to your practice, sign up below. You can watch each of the videos in the cataract and LASIK journeys and learn more about this powerful solution.