Conversion
The Real Cost of No-Shows — and How Patient Education Reduces Them
No-shows are one of the most persistent and costly problems for medical practices — especially in ocular and aesthetic care, where initial consultations are often time-intensive and require specialized staff preparation.
Every missed appointment doesn’t just represent a gap in your schedule; it’s a direct loss of potential revenue, productivity, and patient trust. But the root cause isn’t always forgetfulness — it’s often uncertainty. And the solution lies in better patient education.