Expand Your Reach: Using WatchLink on Social Media

Share. Engage. Convert.

Social media is more than just a platform for visibility—it’s one of the most effective tools for engaging patients, promoting procedures, and generating new leads. With Clarity’s WatchLink feature, practices can turn social content into meaningful patient interactions that drive consultations.

Why WatchLink Works on Social Media

WatchLink provides patients with immediate access to Clarity video journeys—no phone number or personal information required. This frictionless experience is ideal for the fast-paced nature of social platforms where users expect instant, mobile-friendly access to information.

When shared on social media, WatchLink helps practices:

• Provide direct access to high-quality, educational content
  
  
• Answer patient questions before they call or come in
  
  
• Increase traffic to lead forms or booking pages
  
  
• Reach new audiences through shares, engagement, and promoted posts

Best Practices for Creating High-Impact Social Posts with WatchLink

Focus on Patient Needs
Lead with empathy and curiosity. Speak directly to the concerns or goals patients have around the procedure you’re highlighting.

Example:
“Wondering if a mommy makeover is right for you? Watch a short video series that walks you through everything you need to know—from recovery time to results.”

Pair Links with Strong Visuals
Use high-resolution photos or short-form videos (testimonials, behind-the-scenes clips, or provider messages) to capture attention. Tools like Canva can help create quick, professional designs.

Include a Clear Call-to-Action
Guide the viewer to click by using direct phrases like:

• “Watch the full video series”
  
  
• “Start your journey today”
  
  
• “Learn more about this procedure”
  
  

Boost High-Performing Posts
Your best-performing WatchLink posts can be turned into ads to reach more people in your target audience. Use Facebook and Instagram’s built-in promotion tools to expand your reach and test engagement.

WatchLink in Action Across Platforms

Facebook

• Use: Educational posts, seasonal promotions
  
  
• Tip: Pair WatchLink with a testimonial or FAQ-style caption to drive clicks.
  
  

Instagram

• Use: Story links, feed post captions
  
  
• Tip: Add WatchLink to your link-in-bio or use in story swipe-ups for quick access.
  
  

LinkedIn

• Use: Professional updates, treatment overviews
  
  
• Tip: Share WatchLink for B2B referrals, provider branding, or professional engagement.
  
  

YouTube

• Use: Descriptions, pinned comments
  
  
• Tip: Include WatchLink to support long-form procedure education and capture interest.

Make Video Education Shareable

Patients are already scrolling—meet them there. Clarity’s WatchLink feature allows you to turn your social media presence into a channel for delivering value, building trust, and driving patient action. With no login or personal info required, patients can access your video journeys in just one click.

Ready to Get Started?

Add WatchLink to your next social media post and track how easy it becomes to drive engagement and consultations. Whether you're educating new followers or staying connected with your patient base, WatchLink helps amplify your voice across every channel.

Need help choosing a journey to share? Contact the Clarity Customer Experience Team for support

Contact our team today: support@clarityperformance.com